POVERTY REDUCTION AND PRO-POOR PROGRAM

India is one of the fastest growing economies in the world but we still have about two-thirds of our population living in poverty. Poverty is a condition in which a person or community lacks the financial resources and essentials for a minimum standard of living.

Sumadhura Foundation would like to contribute towards alleviating poverty among the underprivileged sections of the society by taking up community based interventions. This could be in the form of pension for jobless, old people, widows or distributing household items to the needy.

We hope to help in eradicating hunger, malnutrition, promoting preventive health care. Through our poverty reduction and pro-poor programs we would like to help society move towards equity by sharing what we have with the less fortunate people in the society through our “Joy of Sharing” initiative

Joy of Sharing’ is an initiative that started in Dec 2017 to promote sharing of resources from families who wish to share with those who require those resources, specifically the marginalised sections of the society in urban areas.

JOY OF SHARING ACTIVITY

Year: 2019-2020

Objective:

To organise a collection drive at the 12 Sumadhura Project locations for items such as clothes, toys, stationery, school bags,books, grocery, toiletries, furniture, newspaper etc and distribute it to the needy NGOs.

Where: Collection drive at Sumadhura Projects and Distribution at the NGO locations as listed below:

RK Foundation, # 2 & 3, New Raja Building, 2nd Floor N. R. Road, Bangalore-560 002.
RIFAA Home, #1, North Road, Masjid e Munawwara Complex, First Floor, Cooke Town, Bangalore – 560 084
Karunashraya, Karunashraya Bangalore Hospice Trust,Kundalahalli Gate, Old Airport Varthur Main Road , Marathahalli, Bangalore- 37
Goonj, SY. No. 51/1, Chikka Begur Gate, Hosur Main Road, Kudlu Gate, Bangalore – 560068 Landmark.
Holy Family home for the Aged, No.90, Ring Road, Veeranpalya, Nagawara, Bangalore 560 045.
“Swanthana – Care” for Mentally and Physically Challenged Female Children’s, Sarjapur Road, Carmelaram P.O., Ambedkar Nagar, Bangalore 560 035.
Vathsalya Charitable Trust, Kalyana Nagar.
Makkala Jagriti
Peace Child India
Shishu Mandir and
Swapaksha

Project Details:

The different phases of the project were:

Phase I – Preparatory Phase – In the preparatory phase of the project, Sumadhura Foundation got in touch with NGOs in and around the Whitefield area, who were looking for support. We shortlisted the NGOs and conducted need assessment and understood their requirement. The activities were planned and an MoU was prepared to start the work.

Phase II – Mobilise the RWAs & facility managers – As the collection drive was planned at Sumadhura projects, we mobilised the resident welfare association and the facility managers for their support. All the required material for the campaign and the collection drive were organised. The collection and packaging material were arranged category wise.

Phase III – Mobilise Volunteer – Mailers were sent and meetings organised to mobilise volunteers comprising Sumadhura management team families and the group employees.

Phase IV – Collection drive – Finalise the collection locations.The clubhouse managers were made in-charge of the collection drive. The RWA secretary and facility managers were also involved.

Phase V – Segregation and Sorting – Location for segregation and sorting were finalised. Once the collection drive was done, 68 cartons boxes of materials were shifted to Sumadhura Central Stores. The requirement matching was done for the organizations where donations had to go.

Phase VI – Distribution – The segregated material was distributed to the NGOs as per their requirement.

Deliverables:

Meeting the requirements of the NGOs in terms of the items they require.

Intended Impact:

Social & Environmental impact – sharing resources with less fortunate members of society and giving a lease of new life to all the collected materials which otherwise would have ended in landfill.

Promoting SDG12 – Encouraging sustainable consumption.

To Karunashraya Hostpital
Holy family for the aged women
At Vathsalya Trust
At R K Foundation
At Riffa Home
At Kundanahalli Community Area
At Swantana Home
Collection and segregation drive
Collection and segregation drive

BHARTIYA GRAMEEN MAHILA SANGH AND SHISHUKUNJ VIDYALAYA

Year: 2017

Objective:

To organise a collection drive for stationery, clothes & other usable materials and distribute it to the needy organizations like BGMS.

Where: Bhartiya Mahila Gramin Sangh(BGMS), HAL, Bangalore / National Association of Rural Women in India, 18th Cross, Ramesh Nagar, Vibhutipura. Bangalore – 560 037

CHESHIRE HOMES, BANGALORE

Year: 2017

Objective:

A collection drive for items required by the old age home and experience joy of sharing by spending time with residents of an old age home and distribute food and other items such as bed covers etc.,

Where: Cheshire Homes, outer circle, Whitefield, Bangalore – 560 066